Assignment:
Question 1) Select a service provider (e.g., your dentist, doctor, hair stylist) with whom you are familiar, and discuss ways this service provider could positively influence the five dimensions of service quality (eliability, assurance, tangibles, empathy, and responsiveness) in the context of delivering his or her services.
Question 2) Why might customer actions and attitudes cause the service performance gap to occur? Please feel free to discuss your own experience as an example.