First of all, look at the balance sheet and income statement as a whole and spot the problem with it. Answer all questions given in the question + dig into each element of the balance sheet and income statement and compare ivory performance in 2007 and 2006. Also compare it with the industry average given. You should mention why or what are the reasons that made the ratio has between 2007 and 2006 and why ivory is doing either below are above the industry average as well.