Scenario:
Public Relations units in organizations are basically considered as expense centres, as only the input and expenses can be measured adequately. Thus, to secure an proper share of organization’s resources, the public relations unit should sell its activities to its first public
Required:
Question 1: Illustrate out the term Public Relations.
Question 2: Using an instance, illustrate out the first key public of Public Relations Unit
Question 3: Illustrate out five (5) reasons why PR is significant in organizational decision making.
Question 4: Before selling its campaign outside, PR practitioners must internally observe five (5) significant principles. Name them and support your answers with instances.
Question 5: Using instances choose and illustrate out any two (2) duties served by a PR Manager.