First and foremost, the country that is going into a host country and doing ethical businesses must be familiar with the laws of conducting business in the country. Certification is equally important because as this component connects to ethics as well in business negotiations. With the company's track record, that is a sure indicator if the company is successful in conducting business globally and abides by the laws and is an ethical in its business negotiations. Japan is the host country.
What are your thoughts on this?