Firms return on common equity


Problem: The James Company is considering investing in a new project.  The project’s forecasted net cash flows are the following:

YEAR

PROJECT'S FORECASTED NET CASH FLOW ($)

0

-150,000

1

2,000

2

8,000

3

15,000

4

35,000

5

20,000

6

30,000

7

11,000

8

14,000

9

18,000

10

60,000

Q1. The project’s cost of capital is 11%.  Should the project be accepted or not?  Why or why not?

Q2. Would you anticipate that a firm’s Return on Common Equity would be smaller or larger than that same firm’s Return on Total Assets?

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Finance Basics: Firms return on common equity
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