Firms may seek the help of full-service or limited-service, Marketing Management

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Firms may seek the help of full-service or limited-service

1. What is advertising and what types of advertising do marketers use most often? What is an advertising campaign?

2. Firms may seek the help of full-service or limited-service advertising agencies for their advertising. Describe each. What are the different departments of a full-service agency?

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Marketing Management: Firms may seek the help of full-service or limited-service

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Marketing Management: Firms may seek the help of full-service or limited-service

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