Problem: As your company was expanding within the domestic market, its leaders realized the importance of focusing on core competencies when engaging in strategic planning. Now that the company is planning its expansion into international markets, consider the following:
What is the relevance of a firm's core competencies to strategic management in a global environment?
- Write a summary explaining your position.
- Support your explanation with real world examples.
- Describe a time when a particular core competency would not be an asset for a firm's expansion into a new country.