Assignment: Industrial Marketing
You will create an Industrial Marketing Report for a B2B brand of your choice that doesn't serve B2C markets. The plan, that must be customer centered and based on an omnichannel approach, must include:
I. Brand analysis: write a SWOT analysis for the chosen brand in the selected country.
II. Target audience: define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.
III. Objectives: define at least three objectives you want to achieve with this B2B marketing plan and write them in a SMART way.
IV. Tactics: develop an integrated tactic for each of the seven elements of the B2B marketing mix and explain them in detail. This is the core of your paper.
V. KPIs: specify the marketing metrics you are going to use to measure the success of this B2B marketing plan with their respective goals. At least one KPI for each tactic.
VI. Schedule: build a schedule for your campaign, including all main activities in the planning, creation, and communication processes.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.