Topic: marketing Report – Individual assessment
Description:
Activity Detail Page:
1. Executive Summary
2. Introduction and background to the company Half a page executive summary
Introduction to the task, definition, purpose and value of this report for an organization.
Introduction to your chosen company and country.– including e.g. RELEVANT history, current markets, product lines etc.
3. Market description Soft Drinks market in your chosen country. – market size, market leaders, market concentration, distribution & industry growth etc. Discuss briefly.
4. SWOT table
5. Findings Explanation of the SWOT table On one page, briefly present the SWOT analysis in a table format for your chosen company and country. Making sure to rank the elements in each of the SWOT dimensions. Discuss briefly. Do not copy from reports.
6. Recommendations
1. Target market
2. New product description
3. Customer value proposition
4. Justification of the choice of new product using at least one strategy Identify and describe using segmenting variables, one target market being served by your company.
Describe your new product designed for your identified target market. Include the relevant marketing mix variables.
Explain the customer value provided by your new product.
Explain how their new product ‘fits’ with the SWOT analysis by describing at least one strategy profile being addressed (e.g. S-O, W-O etc.) 4-6
7. References list and Appendices Students are required to use the LTU Harvard Referencing style, Students are required to use 3 types of resources in the marketing plan:
1. Industry reports
2. Company reports
3. Prescribed textbook and if its could be use (market line advantage) as a recourse.