Finding the electric potential because of a continuous distribution of charge involves doing an integral. An integral is an infinite total of terms. In computing the electric potential due to a continuous distribution of charge what is it that one is summing? In other sense what does each term in the infinite sum represent?
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Every term in the infinite sum can be expressed as kdq/r where k is the Coulomb constant dq is an infinitesimal bit of charge from the overall distribution of charge under consideration and the r is the distance from the particular bit of charge under consideration to the one point at which one is computing the net electric potential due to every bit of charge in the charge distribution.