We know that sex doesn't always sell. One of the reasons sex appeals may not work is that they may offend some audiences, who tune out the message completely. But we also know that what offends one person might not offend another.
Find two print ads (post URL link) that use sex appeals, one that you think is acceptable, and one that you think pushed the boundaries a bit too far (or way too far).
What makes the difference?
Is it the content of the ad, or the target audience of the specific media, or both?
Note: please cite or give references if possible