Question:
As discussed in our reading this week, suppliers consider the market that they and their customers operate in when setting prices. Using the table that follows, find the market structure that corresponds to your last name.
Your Last Name Begins With Market Structure
A-N Monopoly
M-Z Perfect Competition
Research and locate one company that operates in your assigned market structure. You may not use one of the companies already mentioned in this week's reading. Post the following information for the company:
Your assigned market structure.
Name of the company.
URL for the company's website.
Primary products or services.
Our goal is to learn through research and example.
REFERENCE
Monczka, R., Handfield, R., Giunipero, L., & Patterson, J. (2016). Purchasing and supply chain management (6th ed).