Find the average value of a loyal customer in target market, Operation Management

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Find the average value of a loyal customer in target market

what is the average value of a loyal customer (VLC)in a target market segment if the average purchase price is $50 per visit, the frequency of reprchases is 12 times per year, contribution mergin is 10%. and the average customer defection rate is 25%? if a continuous improvement goal is set of a 20% defection rate next year and 15% two years from now, what are the rvised VLCs over their average buying life?

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Operation Management: Find the average value of a loyal customer in target market

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Operation Management: Find the average value of a loyal customer in target market

Reference No:- TGS090744

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Recent Questions Asked Operation Management

Q : Creating a mix of marketing decisions

Q : Prepare the general journal entries for transactions

Q : Identify threats associated with outside vendors

Q : Total cash flow from operating activities

Q : Find the average value of a loyal customer in target market

Q : Contrast executive pay with non-executive pay

Q : Disruptive selection in terms of shell patterns

Q : Estimated monthly operating expenses-equipment lease

Q : Four of the basic network topologies

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Request for Solution File

Ask an Expert for Answer!!

Operation Management: Find the average value of a loyal customer in target market

Reference No:- TGS090744

Recent Questions Asked Operation Management

Q : Creating a mix of marketing decisions

Q : Prepare the general journal entries for transactions

Q : Identify threats associated with outside vendors

Q : Total cash flow from operating activities

Q : Find the average value of a loyal customer in target market

Q : Contrast executive pay with non-executive pay

Q : Disruptive selection in terms of shell patterns

Q : Estimated monthly operating expenses-equipment lease

Q : Four of the basic network topologies

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