Homework: Conceptual Development and Hypotheses- Marketing Research
This homework is designed to familiarize students with an important part of conducting marketing research - a literature review of secondary data to support hypotheses. This homework will result in a written paper that each student should submit. Your paper should include the following.
o Review the research paper included in the Module. Look at the variables studies, as well as the hypotheses that were examined. Also, take note of the literature review portion of the paper which begins with the heading "Conceptual Development and Hypotheses" on pg. 79 and goes until the heading "Hypotheses" on pg. 81.
o You should select at least three consumer variables that you predict to be causally related to one another.
o Write two causal hypotheses that show the relationships you expect to find between these variables.
o Now, find past secondary research that proves your hypotheses. You should find at least five sources that provide this support.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.