Assignment task: Find one real-world public relations disaster or botched PR attempt
1. Background - Provide some background on the case you have chosen and the public relations stance taken.
2. Analysis-Analyze the company's actions. How did they handle the disaster? What were the strengths of their response? What were the negatives?
3. Advice- using some of the lessons learned in this course, how could this have been handled better?
4. Conclusion- Please wrap up your thoughts and conclude on this case.
Please support your details and include at least 3 references.