The ads can be print (newspaper or magazine), TV, billboard or from any other electronic source. If you select a print ad, do include a copy of the ad at the end of your assignment. If you select a TV, billboard, Youtube or other electronic ad, include a link to it right at the beginning of the answer.
Find one example of a Loyalty Marketing Program and tell me what makes it effective or ineffective and how would you change it, if need be.