Value chain porter
![74_Activities in terms of total product cost.png](https://secure.tutorsglobe.com/CMSImages/74_Activities%20in%20terms%20of%20total%20product%20cost.png)
Define value chain in terms of sources of competitive adv.
Find importance of activities in terms of total product cost
Compare costs across activities & against competitors
Identify cost drivers
Identify linkages between activities
Identify opportunities for reducing costs