From the table below, determine by how much the demand for Florida Indian River oranges would change as a result of a 10 percent increase in the price of Florida interior oranges, and vice versa.
Type of Orange Florida Indian River Florida Interior California
Florida Indian River -3.07 +1.56 +.01
Florida Interior +1.16 -3.01 +.14
California +.18 +.09 -2.76