1. Find businesses with: Mass Market of customer segment, Multi-sided platforms customer segments, Diversified customer segments, Niche customer segment. Explain the segments and the products targeted to them. Also the value proposition to each.
2. What are the benefits of using Key Performance Indicators in business? If you owned a small business, what kind of business would it be and which KPIs would you utilize the most in order to ensure the success of your business?