Find any specific marketing stimulus that you have recently seen (e.g., specific print ad, a billboard, Internet web page for a brand or company) that you feel has not been getting as much attention as it could and:
1) Describe the stimulus and attach a picture of it (e.g. print ad, screen shot of web site, picture of billboard);
2) Provide a few suggestions (at least 4) based on factors that determine the amount of attention that a stimulus will tend to receive as to what the marketer might realistically do to increase the amount of attention given.
3) Be sure to consider and discuss the cost and feasibility of such changes, (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically)
4) Be sure to consider and discuss how you might measure the success of your revised approach.