Assignment: Marketing Paper
Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is not only novel but also relevant or appropriate.
Find an example of an advertisement (either a print ad or TV commercial) that is novel but not relevant to the brand and/or product or services it is presumed to be advertising. Think really hard before you decide the message is not relevant to the brand/product identity or positioning - this is the most important part of this assignment. Explain your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.