1. Find a recent (past 3 years) article in a professional journal regarding social marketing in health care and write a 2 to 3 paragraph summary of the key concepts in the article.
2. Visit the AcademyHealth's website and read the Quality Improvement in Public Health PDF.
After reading the study:
List the major concepts within the article
Delineate the positive outcomes from the two case studies
Comment on the stated next steps