Find a recent news article within 3 years about an organization that changed its marketing strategy.
Explain what that marketing strategy before and after was and the reasons for the change?
How did the organization (implementation approach per exhibit (9.3) approach the development and implementation of the new strategy.
Utilizes each of the advantages and disadvantages (exhibit 9.3)
Underline and bold each advantage and disadvantage that you use.
UNDERLINE AND BOLD EACH ADVANTAGE AND DISADVANTAGE THAT YOU USE. INCLUDE SOURCES
Please note that you are limited to a single page and it must be single spaced
Exhibit 9 can be found below
Approaches to Marketing Implementation (Exhibit 9.3)
inImplementation by Command
Adv: Makes decision making easier; reduces uncertainty
Dis: Does not consider feasibility; divides the firm; employee motivation
Implementation Through Change
Adv: Considers the relationship between planning and implementation
Dis: Clings to “power-at-the-top” mentality; can take a long time
Implementation Through Consensus
Adv: Incorporates multiple viewpoints; can make implementation easier
Dis: Slows the strategy/implementation process; potential for groupthink
Implementation as Organizational Culture
Adv: Eliminates barriers; can lead to a strong corporate vision
Dis: Increases employee costs; can be painful and time consuming