Question 1: Explain the types of financial ratios and other financial performance measures that are used during a venture's successful life cycle. Who are the users of financial performance measures?
Question 2: What are the four measures used to point out how efficiently the venture is generating profits on its sales? Illustrate them, how each is measured, and who would use this information?
Question 3: Compare and contrast the three-step process employed to forecast sales for early-stage ventures with the four-step process typically employed to forecast sales for seasoned firms.