Assignment:
Question 1. Based on the company that you selected, create a 10-question scale including, but not limited to, the following areas:
- Company's goods/services compared to its competitors
- Financial performance relative to its competitors
- Geographical location
- Chief executive officer's (CEO's) tenure
- Number of employees
- Industry
Complete the survey assuming the role of an outside company analyst. Justify why you asked the questions that you did and why you answered the survey as you did.
Write your answers in a four to five page Microsoft Word document.