Assignment:
Q1. Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?
Q2. Do you believe that licensing in represents a feasible long-term product development strategy for a company? Discuss in relation to in-house product development.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.