Strategic Alternatives and recommended strategy of GM using the TOWs Matrix. Can the current or revised objectives be met by the simple, more careful implanting of those strategies presently in use?
What are the major feasible alternative strategies available to this corporation?
What are the pros and cons of each. Can corporate scenarios be developed and agreed upon?
Cost leadership and differentiation must be considered as business strategies.
Consider stability, growth, and retrenchment as corporate strategies.
Consider any functional strategic alternatives that might be needed for reinforcement of an important corporate or business strategic alternative.