Fears-phobias-plague consumers regard to online shopping, Marketing Management

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Fears-phobias-plague consumers regard to online shopping

INSTRUCTIONS:

This assignment requires you to visit websites and analyse aspects of their business

QUESTION1)

Visit the following sites:

www.slaley.co.za

www.ebay.com

www.absa.co.za

www.flysaa.com

www.investec.co.za

Study each site and discuss the marketing objectives of each site and state what phase of the evolutionary model the site is in.

QUESTION2)

Discuss the fears and phobias which plague consumers with regard to online shopping. Visit www.woolworths.co.za and discuss how this site tries to alleviate consumer fears and phobias.

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Marketing Management: Fears-phobias-plague consumers regard to online shopping

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Marketing Management: Fears-phobias-plague consumers regard to online shopping

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