Fast-food chain planning a promotional campaign, Marketing Management

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Fast-food chain planning a promotional campaign

Question: You're a marketing director for a fast-food chain planning a promotional campaign for the launch of a new menu item. How might you leverage Snapchat's AR features, inspired by Shake Shack's campaign, to drive customer engagement and foot traffic to your restaurant locations?

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Marketing Management: Fast-food chain planning a promotional campaign

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Marketing Management: Fast-food chain planning a promotional campaign

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