Factors Shifting Demand Curve:
Factors Changing
Demand
|
Effect on
Demand
|
Direction of Shift in Demand Curve
|
Effect on Equilibrium Price
|
Effect on Equilibrium Quantity
|
Increase in income
(normal good)
|
Increase
|
Rightward
|
Increase
|
Increase
|
Decrease in
income(normal good)
|
Decrease
|
Leftward
|
Decrease
|
Decrease
|
Increase in income
(inferior good)
|
Decrease
|
Rightward
|
Decrease
|
Decrease
|
Decrease in
income(inferior good)
|
Increase
|
Rightward
|
Increase
|
Increase
|
Increase in price of
Substitute
|
Increase
|
Rightward
|
Increase
|
Increase
|
Decrease in price of
substitute
|
Decrease
|
Rightward
|
Decrease
|
Decrease
|
Increase in price of
complement
|
Decrease
|
Leftward
|
Decrease
|
Decrease
|
Decrease in price of
complement
|
Increase
|
Rightward
|
Increase
|
Increase
|
Increase in taste and
preference for good
|
Increase
|
Rightward
|
Increase
|
Increase
|
Decrease in taste and
preference for good
|
Decrease
|
Leftward
|
Decrease
|
Decrease
|
Increase in number of
consumers
|
Increase
|
Rightward
|
Increase
|
Increase
|
Decrease in number of
consumers
|
Decrease
|
Leftward
|
Decrease
|
Decrease
|
Market demand curve is the graphic representation of the market demand which shows the quantities of the commodity to which the consumers are willing able to purchase during the period of time at various alternative prices/costs, while holding constant everything else which effects the demand. The market demand curve for the commodity is negatively sloped, indicating that more of the commodity is purchased at the lower price.