Solved: Factors influencing what consumers buy, Marketing Management

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Factors influencing what consumers buy

Question 1: Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.

Question 2: Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.

300-350 words

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Marketing Management: Factors influencing what consumers buy

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