Assignment:
Q1. What key internal/external factors influence the organizational structure? Can you think of additional factors? Explain.
Q2. Discuss the pros and cons of standardizing the marketing management process. Is a standardized process of more benefit to the company pursuing a national market strategy or a global market strategy?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.