Question1) Answer all the questions:
i) What do you understand by marketing?
ii) What are the components of marketing mix?
iii) Construct Product life cycle?
iv) What do you mean by Direct Marketing?
v) Define rural marketing?
Question2) What do you mean by marketing environment? Explain the various characteristics of marketing environment.
Question3) What do you understand by new product development? Explain the process of new product development.
Question4) Describe the various features of marketing in 21st century.
Question5) Answer all the questions:
i) What is the importance of marketing?
ii) Explain the process of marketing.
iii) What do you mean by segmentation?
iv) Explain the importance of public relation.
v) Define the need of service marketing.
Question6) Describe the various factors of marketing environment.
Question7) Explain product life cycle and its different stages.
Question8) What do you mean by sales promotion? Describe various sales promotion techniques.