Factors affecting b2c and b2b consumer behavior


Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein.
Section– Market Research & Targeting

Market Research

  •         Research Methods & Data Mining
  •         Market Research ProcessConsumer Behavior

Consumer Behavior

  •  B2C vs. B2B
  •  Consumer Decision Making Process
  •  Factors Affecting B2C and B2B consumer behavior

Market Segmentation

  •         Market Segmentation Concepts
  •         Segmentation Process
  •         Segmentation Strategies

Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

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Marketing Management: Factors affecting b2c and b2b consumer behavior
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