Assignment:
Coffee/tea business
SWOTT Analysis Paper and Table
Using knowledge gained from this course and previous coursework, conduct an internal and external environmental analysis for your proposed business. Using the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment, create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
a. External forces and trends considerations:
1) Legal and regulatory
2) Global
3) Economic
4) Technological
5) Innovation
6) Social
7) Environmental
8) Competitive analysis
b. Internal forces and trends considerations:
1) Strategy
2) Structures
3) Processes and systems
4) Resources
5) Goals
6) Strategic capabilities
7) Culture
8) Technologies
9) Innovations
10) Intellectual property
11) Leadership
I need help to start preparing a 1,400-1,800-word synopsis in which I have to analyze at least seven of the forces and trends from the list above. Your analysis must include economic as well as legal and regulatory forces and trends. Your synopsis should identify the major decisions and recommendations for your selected forces and trend, which may need to be considered for your business.