Question 1: Describe a product you recently purchased, and identify from where you purchased the product.
Question 2: Describe how your exposure was influenced by a marketing mix component.
Question 3: Describe how your attention was influenced by a marketing mix component.
Question 4: Describe how interpretation was influenced by a marketing mix component.
Question 5: Describe how your memory was influenced by a marketing mix component.
Question 6: Describe an advertisement (remember that advertising requires payment to an intermediary to air the message) for this product.
Question 7: Examine your chosen advertisement and its medium.
Question 8: Apply motivational theory to explain how the marketers are attempting to influence purchase of this product.