Problem pitch
Q1. Outlines a problem that have been identified, which 'real' potential customers have, and which could potentially be worth exploring as a business opportunity.
Q2. Answer the following questions:
a) What is the 'problem'?
b) Who is it a problem for?
c) Why is it a problem worth solving?
d) What is currently being done to solve this problem and what are the limitations of the current approach(es)?