Exploring Advertising Assignment:
Find an advertisement in a foreign language directed at children. It can be print or broadcast. Must attach ad with paper.
State where you found the ad and discuss it in terms of CARU’s 8 core principles as listed:
Core Principles:
The following Core Principles apply to all practices covered by the self-regulatory program.
1) Advertisers have special responsibilities when advertising to children or collecting data from children online. They should take into account the limited knowledge, experience, sophistication and maturity of the audience to which the message is directed. They should recognize that younger children have a limited capacity to evaluate the credibility of information, may not understand the persuasive intent of advertising, and may not even understand that they are being subject to advertising.
2) Advertising should be neither deceptive nor unfair, as these terms are applied under the Federal Trade Commission Act, to the children to whom it is directed.
3) Advertisers should have adequate substantiation for objective advertising claims, as those claims are reasonably interpreted by the children to whom they are directed.
4) Advertising should not stimulate children’s unreasonable expectations about product quality or performance.
5) Products and content inappropriate for children should not be advertised directly to them.
6) Advertisers should avoid social stereotyping and appeals to prejudice, and are encouraged to incorporate minority and other groups in advertisements and to present positive role models whenever possible.
7) Advertisers are encouraged to capitalize on the potential of advertising to serve an educational role and influence positive personal qualities and behaviors in children, e.g., being honest and respectful of others, taking safety precautions, engaging in physical activity.
8) Although there are many influences that affect a child’s personal and social development, it remains the prime responsibility of the parents to provide guidance for children. Advertisers should contribute to this parent-child relationship in a constructive manner.
In sentence and paragraph format in at least 25 words cover each of the principles as appropriate. Then if it applies, offer suggestions of where in the advertisement changes should be made to render the message compliant with American standards (or not). Alternatively, if you think the advertisement is good to go as is, state your reasons for this judgment.