Discussion Post
• After reviewing the assigned materials, explore the various advertising, social and psychological factors that contributed to the rise of consumerism in the 20th century
• After reviewing the assigned materials, elaborate on 4 key recent psychology related research findings about sustainable consumer behaviors.
• Compare and contrast the impact of consumerism versus sustainable consumer behaviors in your own life. Please provide specific examples.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.
Reference
• Coburn, G (2015). A Psychological Analysis of Behavioral Consumerism: Advertising, Decision-Making, and its Implications for Retailers. CMC Senior Theses.
• Heinberg, R. (2014). The brief tragic reign of consumerism... and the birth of a happy alternative. Fellowship, 78(1-3), 28-31. Retrieved from Proquest Central from the Touro Library.
• Kostadinova, E. (2016). Sustainable Consumer Behavior: Literature Overview. Economic Alternatives, 2, 224-234. The RSA (2016). Frank Trentmann on Consumerism [YouTube Video file].