Marketing Problem
You are the marketing manager for a speciality retailer that sells customized handbags. Write a memo to your boss describing how the company could benefit from implementing a CRM system and some ideas for collecting data from customers in a innovative way.
Do me then give your opinion, explore further what other authors are saying (conduct research CRM) as it pertains to this subject.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.