Discussion:
Design a focus group write-up for AT&T mobility. This should be 2 to 4 pages long.
• Begin by writing at least a one-page explanation of why the focus group should be held.
o This should include an explanation of the issue/problem/product.
• Next, include details on how you would like the focus group to be run.
• Include the specific questions to be asked.
• Detail how you feel the focus group should be held.
o This should be a guideline for the people running these sessions.
• These guidelines should take up at least one page.