Assignment:
Q1. What is buzz building, and how does it work?
Q2. What is meant by homophily?
Q3. Describe some ways in which marketers use the Internet to encourage positive word-of-mouth.
Q4. What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.