Question 1) Suppose yourself as the sales manager for fertilizer company. In order to improve performance of your sales team in rural market, which type of compensation you would prepare? Justify your views with suitable examples.
Question 2) Explain the main job of sales person to sell industrial product and the various roles that he needs to perform to carry out the job activities.
Question 3) What kind of channels of distribution you recommend for the following. Give reasons.
a) Industrial water treatment
b) FMCG
c) Pharmaceutical products
Question 4) Elaborate the different types of wholesalers and retailers in Indian market scenario. Compare the contemporary issues in distributing pesticides and edible oil.
Question 5) Describe the differences between strategic and non-strategic decisions, and between functional, business level, and corporate - level strategy.
Question 6)a) Explain the role of Corporate Social Responsibility (CSR) and business ethics in corporate strategy?
b) Describe the element of the strategic management process? How are they interrelated?
Question 7) Identify the five competitive forces and explain how they determine an industry's profit potential. Apply Porter's five forces model for Automobile Tyre Companies.
Question 8) Consider the shampoo market of your country. Prepare a table showing the differences between strategies adopted by top 5 brands. Describe each point.