Assignment:
Explain the importance of avoiding marketing myopia. Marketing myopia is management’s failure to recognize a company’s scope of business. It focuses marketers too narrowly on products and thus misses potential opportunities to satisfy customers. To avoid it, companies must broadly define their goals so that they focus on fulfilling consumer needs.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.