Answer the following questions.
Question 1) State holistic marketing concept. Describe the significance and scope of marketing management.
Question 2) How strategic planning is carried out at different levels of the organization? Describe with appropriate examples.
Question 3) State Marketing Intelligence system. List and describe the steps, a company can take to improve the quality of its marketing intelligence.
Question 4) How do you define business markets and consumer markets? In how many ways are business markets different from consumer markets? Explain.
Question 5) How can the organization divide a market into segments? Describe.
Question 6) Explain the product life cycle (PLC) stages. Describe the marketing strategies suitable for each stage of PLC.
Question 7) How can market leaders expand their market and defend market share? Describe with an example of any organization.
Question 8) How can a marketing manager use packaging and labelling as effective tools of marketing? Describe.
Question 9) List and describe the six step procedure, an organization undertakes to set prices for its new product?
Question 10) Explain the steps involved in developing and managing the advertising program of a company.