1) What do you mean by marketing management.
2) What do you mean by strategic planning?
3) Explain Consumer Behaviour in detail with suitable example.
4) What do you mean by product mix?
5) What do you mean by Brand? Explain with suitable example
6) Write down the factors affecting pricing decisions?
7) What are the main channels of distribution for industrial products?
8) What do you mean by communication process?
9) What do you mean by advertising? Explain with suitable example
10) What is the significance of public relations?