1) What do you mean by MIS? Write down various techniques of MIS.
2) What is data collection? Write different methods of data collection.
3) What do you mean by conjoint analysis? How does it help in marketing research?
4) What do you mean by market segmentation? On what basis a market is segmented?
5) What do you mean by factor analysis? How does it help in interpretation of results?
6) What do you understand by copy testing? Write down the methods for testing the ad copy.