Assignment:
Does your chosen company have a brand name and brand mark? If not, design both. If so, evaluate the ability of the brand name and mark to communicate effectively to the target market. Is strong branding more or less important in an Internet environment? Why? What makes branding so important?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.