Assignment: Hotel Strategic Plan
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcomes in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Research a hotel of your choice.
Identify the organization's mission, vision, and values.
Develop a strategic plan to improve customer satisfaction and increase repeat customers.
Write a 700- to 1,050-word paper explaining the relationship between the strategic plan and the organization's mission, vision, and values.
• Identify the mission, vision, and values for the hotel that you researched
• Explain your strategic plan to improve customer satisfaction
• Analyze the external and internal issues that impact your strategic plan
Format all sources according to APA guidelines.