Promotional Strategy Presentation
Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
• Explain your promotional strategy for your product or service.
• Include how you will use at least three of the following elements:
o Advertising
o Public relations
o Digital marketing, including social media
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.